Tuesday 23 December 2025
This year, Valentine's Day is all about love and tenderness. Without red, but still recognisable by the heart shape. Seven ways in which colour takes a back seat to shape and texture.
Tuesday 16 December 2025
Be inspired by these two creations. Because Cloud Dancer is more than just white! It is soft and light, with plenty of room for dreams to take shape. This winter, combine it with icy blue.
Wednesday 10 December 2025
In 2026, it’s all about calm, simplicity, and clarity, and this is reflected in the new Pantone color ‘Cloud Dancer’. Read here how to easily apply this color, which combinations can be made, and how to specifically purchase it in our webshop.
Wednesday 03 December 2025
“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...
Wednesday 03 December 2025
In 2025, your craftsmanship took center stage. Your feedback made it clear which knowledge, products and tools truly add value in the workplace. This allowed us to align innovation more closely with what you really need.
Tuesday 25 November 2025
Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.
Monday 17 November 2025
Christmas is coming, and it's never too early to get inspired. In this article, you'll see how to bring the popular Ralph Lauren Christmas trend into your floral designs.
Monday 17 November 2025
She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?
Thursday 13 November 2025
Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.
Wednesday 29 October 2025
Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.
Monday 27 October 2025
In hospitality, it’s all about creating an experience down to the finest details. Hilverda De Boer supports professionals with personal service, exclusive quality and a logistics network that knows no boundaries. During the Independent Hotel Show in Munich on October 29 and 30, 2025, we’ll show h...
Thursday 14 August 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.
Tuesday 13 May 2025
Join us from 3 to 6 November 2025 for Bloomshare - FM Group’s annual event showcasing the people, passion, and innovation behind our work. We look forward to welcoming you for a unique behind-the-scenes experience. More details coming soon, stay tuned!
Monday 27 January 2025
Discover the impressive creations of Jenny Thomasson-Ingrum, better known as JennyT.Floristry. All her works reflect a deep connection with nature. Her latest floral arrangement is a true masterpiece that elegantly captures the magic of spring.
Wednesday 05 June 2024
In the third episode of "Masterpieces by Sam," we witness the beautiful products of Marginpar merging into a unique creation inspired by the style of Gaudí and the Art Nouveau movement. This masterpiece is made possible by the Dutch growers of Marginpar and offers a new interpretation of floral art. It is yet another episode to sit back and be inspired by the vision and talent of master florist Samantha Wilhelm.
The African rose is a romantic choice for summer weddings. With its rich color palette, bold appearance, and soft elegance, it becomes the radiant centerpiece of floral designs that are both timeless and refreshingly modern. A floral designer finds inspiration in her garden, the seasons, and the ...
Can chrysanthemums not be left out of your flower shop and are they real winners for you? Then this combination is for you. This autumn, we combine crispy shades of green with ornamental fruit, totally on trend. Check out the combination of chrysanthemums and your favourite ornamental fruit in t...
