martes 27 enero 2026
Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.
lunes 26 enero 2026
Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.
domingo 25 enero 2026
The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.
miércoles 21 enero 2026
This year, Valentine's Day is all about love and tenderness. Without red, but still recognisable by the heart shape. Seven ways in which colour takes a back seat to shape and texture.
martes 20 enero 2026
This design is appearing more and more often at weddings: the waterfall bouquet. This iconic 1980s classic has been given a modern update. Our Masterpieces ambassador couldn’t stay behind either. In this blog, you’ll see how this classic is brought back to life using white flowers from the FleuraMetz wedding list.
lunes 19 enero 2026
Tropical flowers are breathtaking, but they require extra care during winter. Dry air, cold conditions, and temperature fluctuations can quickly affect their quality. In this guest blog, Claudia from Magic Flowers shares practical tips on hydration, temperature, and storage. Essential knowledge for delivering top-quality exotic flowers all year round.
martes 06 enero 2026
Why houseplants are the perfect solution after the holidays
martes 16 diciembre 2025
Be inspired by these two creations. Because Cloud Dancer is more than just white! It is soft and light, with plenty of room for dreams to take shape. This winter, combine it with icy blue.
miércoles 10 diciembre 2025
In 2026, it’s all about calm, simplicity, and clarity, and this is reflected in the new Pantone color ‘Cloud Dancer’. Read here how to easily apply this color, which combinations can be made, and how to specifically purchase it in our webshop.
miércoles 03 diciembre 2025
“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...
miércoles 03 diciembre 2025
In 2025, your craftsmanship took center stage. Your feedback made it clear which knowledge, products and tools truly add value in the workplace. This allowed us to align innovation more closely with what you really need.
martes 25 noviembre 2025
Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.
lunes 17 noviembre 2025
Christmas is coming, and it's never too early to get inspired. In this article, you'll see how to bring the popular Ralph Lauren Christmas trend into your floral designs.
lunes 17 noviembre 2025
She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?
jueves 13 noviembre 2025
Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.
miércoles 29 octubre 2025
Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.
lunes 27 octubre 2025
In hospitality, it’s all about creating an experience down to the finest details. Hilverda De Boer supports professionals with personal service, exclusive quality and a logistics network that knows no boundaries. During the Independent Hotel Show in Munich on October 29 and 30, 2025, we’ll show h...
jueves 21 agosto 2025
At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.
viernes 15 agosto 2025
We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...
jueves 14 agosto 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.
