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Italian flowers: stronger, fresher, beautiful for longer

Italian flowers are real eye-catchers; they are strong and colorful because they are carefully cultivated. But the real advantage lies in the climate. In this article, you'll learn why Italian flowers stay beautiful longer and how they strengthen your assortment.

lookbook-hilverda

Easter inspiration

This lookbook highlights two Easter creations by Jennifer Mühlbauer and Max van de Sluis. Both designers use the same base material: Salix. Of course, accessories are an essential part of the designs

Grower

The Footprint of a Rose: The Consumer’s Turn

Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.

Blog

The Footprint of a Rose: FM Group on Measuring and Improving

Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.

Grower

The Footprint of a Rose: Porta Nova’s Mission

The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.

Blog

Trend alert! Waterfall bridal bouquet

This design is appearing more and more often at weddings: the waterfall bouquet. This iconic 1980s classic has been given a modern update. Our Masterpieces ambassador couldn’t stay behind either. In this blog, you’ll see how this classic is brought back to life using white flowers from the FleuraMetz wedding list.

Blog

Essential Tips for Tropical Flowers in Winter

Tropical flowers are breathtaking, but they require extra care during winter. Dry air, cold conditions, and temperature fluctuations can quickly affect their quality. In this guest blog, Claudia from Magic Flowers shares practical tips on hydration, temperature, and storage. Essential knowledge for delivering top-quality exotic flowers all year round.

Blog

Color of the year 2026: CLOUD DANCER

In 2026, it’s all about calm, simplicity, and clarity, and this is reflected in the new Pantone color ‘Cloud Dancer’. Read here how to easily apply this color, which combinations can be made, and how to specifically purchase it in our webshop.

All

Flowers from afar: sustainability starts at the source

“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...

All

Wrapped 2025: Your craftsmanship, our innovation

In 2025, your craftsmanship took center stage. Your feedback made it clear which knowledge, products and tools truly add value in the workplace. This allowed us to align innovation more closely with what you really need.

All

Flowers from afar: How FM Group builds a supply chain that works

Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.

All

Warm and stylish Christmas inspiration

Christmas is coming, and it's never too early to get inspired. In this article, you'll see how to bring the popular Ralph Lauren Christmas trend into your floral designs.

Blog

Bloomshare 2025 Recap

Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.

Blog

Celebrate winter!

Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.

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