onsdag 03 desember 2025
“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...
onsdag 03 desember 2025
In 2025, your craftsmanship took center stage. Your feedback made it clear which knowledge, products and tools truly add value in the workplace. This allowed us to align innovation more closely with what you really need.
tirsdag 25 november 2025
Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.
mandag 17 november 2025
Christmas is coming, and it's never too early to get inspired. In this article, you'll see how to bring the popular Ralph Lauren Christmas trend into your floral designs.
mandag 17 november 2025
She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?
torsdag 13 november 2025
Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.
onsdag 05 november 2025
Here you’ll find not only inspiration but also the most beautiful Christmas greens to purchase: grown without chemicals, with a focus on balance and pure craftsmanship. Click here for the assortment. In this lookbook edition, we celebrate a return to what truly matters: the scent of fresh evergr...
onsdag 29 oktober 2025
Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.
mandag 27 oktober 2025
In hospitality, it’s all about creating an experience down to the finest details. Hilverda De Boer supports professionals with personal service, exclusive quality and a logistics network that knows no boundaries. During the Independent Hotel Show in Munich on October 29 and 30, 2025, we’ll show h...
onsdag 15 oktober 2025
How do you create a modern, festive feeling that directly touches your customers? Shop here now! This winter, let yourself be inspired by the magic of a white Christmas. Luxurious white flowers such as protea and hellebore form the heart of elegant, filigree creations. Michael Liebrich shows this...
torsdag 14 august 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.
mandag 27 januar 2025
Discover the impressive creations of Jenny Thomasson-Ingrum, better known as JennyT.Floristry. All her works reflect a deep connection with nature. Her latest floral arrangement is a true masterpiece that elegantly captures the magic of spring.
onsdag 05 juni 2024
In the third episode of "Masterpieces by Sam," we witness the beautiful products of Marginpar merging into a unique creation inspired by the style of Gaudí and the Art Nouveau movement. This masterpiece is made possible by the Dutch growers of Marginpar and offers a new interpretation of floral art. It is yet another episode to sit back and be inspired by the vision and talent of master florist Samantha Wilhelm.
The African rose is a romantic choice for summer weddings. With its rich color palette, bold appearance, and soft elegance, it becomes the radiant centerpiece of floral designs that are both timeless and refreshingly modern. A floral designer finds inspiration in her garden, the seasons, and the ...
Can chrysanthemums not be left out of your flower shop and are they real winners for you? Then this combination is for you. This autumn, we combine crispy shades of green with ornamental fruit, totally on trend. Check out the combination of chrysanthemums and your favourite ornamental fruit in t...
