onsdag 10 desember 2025

In 2026, it’s all about calm, simplicity, and clarity, and this is reflected in the new Pantone color ‘Cloud Dancer’. Read here how to easily apply this color, which combinations can be made, and how to specifically purchase it in our webshop.

onsdag 03 desember 2025

“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...

onsdag 03 desember 2025

In 2025, your craftsmanship took center stage. Your feedback made it clear which knowledge, products and tools truly add value in the workplace. This allowed us to align innovation more closely with what you really need.

tirsdag 25 november 2025

Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.

mandag 17 november 2025

Christmas is coming, and it's never too early to get inspired. In this article, you'll see how to bring the popular Ralph Lauren Christmas trend into your floral designs.

mandag 17 november 2025

She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?

torsdag 13 november 2025

Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.

onsdag 29 oktober 2025

Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.

mandag 27 oktober 2025

In hospitality, it’s all about creating an experience down to the finest details. Hilverda De Boer supports professionals with personal service, exclusive quality and a logistics network that knows no boundaries. During the Independent Hotel Show in Munich on October 29 and 30, 2025, we’ll show h...

onsdag 01 oktober 2025

Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.

torsdag 25 september 2025

The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.

torsdag 21 august 2025

At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.

fredag 15 august 2025

We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...

torsdag 14 august 2025

It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.

fredag 08 august 2025

New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.

tirsdag 13 mai 2025

Join us from 3 to 6 November 2025 for Bloomshare - FM Group’s annual event showcasing the people, passion, and innovation behind our work. We look forward to welcoming you for a unique behind-the-scenes experience. More details coming soon, stay tuned!

mandag 27 januar 2025

Discover the impressive creations of Jenny Thomasson-Ingrum, better known as JennyT.Floristry. All her works reflect a deep connection with nature. Her latest floral arrangement is a true masterpiece that elegantly captures the magic of spring.