On the road to the World Cup of Floral Art with Jenny!

With the World Cup Floral Art 2025 approaching in The Hague, Jenny Thomasson-Ingrum is preparing for her participation.

On Thursd., an online platform and digital meeting place for professionals in the floral and plant industry, Jenny shares her story.

Jenny is already a well-known name in the floral world. With her blend of American and European influences, and her strong focus on structure and volume, she has built a reputation not only nationally but also internationally.

A few highlights from her career:

• Multiple appearances on the main stage of the AIFD Symposium.

• Certified Professional Floral Communicator via AIFD.

• Her creations graced the White House during Christmas.

From August 28 to 31, she will represent the United States at the World Cup Floral Art in The Hague. This event will test not only her creativity but also her flexibility, endurance, and ability to perform under pressure.

Jenny’s designs always begin with reflection and a deep connection to nature, combined with emotion or concept. She conducts extensive color research and carefully selects her flowers. Experimentation and originality are always at the heart of her work.

For Jenny, it’s not only about aesthetics, it’s about building connections. She sees herself as a guardian of floral art, determined to both preserve and renew this art form.

To realize that mission, partnerships are essential. That’s why we are proud to collaborate with Jenny, supporting her with everything she needs: from flower selection to logistics and compliance.

As an ambassador for Masterpieces, Jenny created an impressive Valentine’s design under the theme Bound by Nature. This creation beautifully combined nature, romance, and pure elegance with flowers such as vanda, clematis, and lisianthus.