Celebrate winter!
Wednesday 29 October 2025
Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.
On the road to the World Cup of Floral Art with Jenny!
Tuesday 29 July 2025
Jenny Thomasson-Ingrum, known from Masterpieces by Jenny, is bringing her passion to the World Cup Floral Art 2025. As a florist, do you want to know everything about her craftsmanship, inspiration, and international creativity? Discover how she is preparing for this extraordinary competition, and how Hilverda De Boer proudly supports her as a partner.
On the way to the World Cup
With the World Cup Floral Art 2025 approaching in The Hague, Jenny Thomasson-Ingrum is preparing for her participation.
Thursd.
On Thursd., an online platform and digital meeting place for professionals in the floral and plant industry, Jenny shares her story.
Jenny: “I look forward to creating more connections through flowers, both personally and professionally.”
International Recognition
Jenny is already a well-known name in the floral world. With her blend of American and European influences, and her strong focus on structure and volume, she has built a reputation not only nationally but also internationally.
Career highlights
A few highlights from her career:
Multiple appearances on the main stage of the AIFD Symposium.
Certified Professional Floral Communicator via AIFD.
Her creations graced the White House during Christmas.
Competing in the World Cup
From August 28 to 31, she will represent the United States at the World Cup Floral Art in The Hague. This event will test not only her creativity but also her flexibility, endurance, and ability to perform under pressure.
Creative process
Jenny’s designs always begin with reflection and a deep connection to nature, combined with emotion or concept. She conducts extensive color research and carefully selects her flowers. Experimentation and originality are always at the heart of her work.
For Jenny, it’s not only about aesthetics, it’s about building connections. She sees herself as a guardian of floral art, determined to both preserve and renew this art form.
Partnership with Hilverda De Boer
To realize that mission, partnerships are essential. That’s why we are proud to collaborate with Jenny, supporting her with everything she needs: from flower selection to logistics and compliance.
Jenny: “As a proud partner with Hilverda de Boer and ambassador of Masterpieces, I love sharing my passion and devotion for flowers while taking my art to the next level.”
Masterpiece: Bound by Nature
As an ambassador for Masterpieces, Jenny created an impressive Valentine’s design under the theme Bound by Nature. This creation beautifully combined nature, romance, and pure elegance with flowers such as vanda, clematis, and lisianthus.