Wednesday 05 November 2025
Here you’ll find not only inspiration but also the most beautiful Christmas greens to purchase: grown without chemicals, with a focus on balance and pure craftsmanship. Click here for the assortment. In this lookbook edition, we celebrate a return to what truly matters: the scent of fresh evergr...
Wednesday 29 October 2025
Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.
Monday 27 October 2025
In hospitality, it’s all about creating an experience down to the finest details. Hilverda De Boer supports professionals with personal service, exclusive quality and a logistics network that knows no boundaries. During the Independent Hotel Show in Munich on October 29 and 30, 2025, we’ll show h...
Wednesday 15 October 2025
How do you create a modern, festive feeling that directly touches your customers? Shop here now! This winter, let yourself be inspired by the magic of a white Christmas. Luxurious white flowers such as protea and hellebore form the heart of elegant, filigree creations. Michael Liebrich shows this...
Thursday 14 August 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.
Tuesday 29 July 2025
Jenny Thomasson-Ingrum, known from Masterpieces by Jenny, is bringing her passion to the World Cup Floral Art 2025. As a florist, do you want to know everything about her craftsmanship, inspiration, and international creativity? Discover how she is preparing for this extraordinary competition, and how Hilverda De Boer proudly supports her as a partner.
Monday 27 January 2025
Discover the impressive creations of Jenny Thomasson-Ingrum, better known as JennyT.Floristry. All her works reflect a deep connection with nature. Her latest floral arrangement is a true masterpiece that elegantly captures the magic of spring.
Wednesday 05 June 2024
In the third episode of "Masterpieces by Sam," we witness the beautiful products of Marginpar merging into a unique creation inspired by the style of Gaudí and the Art Nouveau movement. This masterpiece is made possible by the Dutch growers of Marginpar and offers a new interpretation of floral art. It is yet another episode to sit back and be inspired by the vision and talent of master florist Samantha Wilhelm.
The African rose is a romantic choice for summer weddings. With its rich color palette, bold appearance, and soft elegance, it becomes the radiant centerpiece of floral designs that are both timeless and refreshingly modern. A floral designer finds inspiration in her garden, the seasons, and the ...
Can chrysanthemums not be left out of your flower shop and are they real winners for you? Then this combination is for you. This autumn, we combine crispy shades of green with ornamental fruit, totally on trend. Check out the combination of chrysanthemums and your favourite ornamental fruit in t...
