Thursday 02 July 2026
For florists creating bridal work, one trend stands out this season: mono bridal bouquets. More and more couples are choosing the power of a single flower variety. For florists, this trend offers a strong foundation for bridal work with a clear style: calm, luxurious and easy to translate into bouquets, corsages and table decorations.
Tuesday 09 June 2026
This trend looks at classics through a modern lens. What could be more fitting than kalanchoe? Well known as a potted plant, it also works beautifully as a cut flower in contemporary designs. Here, it is used in a surprising way in bridal floristry.
Tuesday 26 May 2026
Over the course of more than a year and a half, we released nine Masterpieces By short films. We did not do this alone: we were supported by five inspiring ambassadors. In each episode, you step into the world of the ambassador. From inspiration and technique to the choices behind the final result: everything is covered.
Tuesday 12 May 2026
Grutsch Gartenbau in Germany shows that growing flowers can go hand in hand with sustainability and biodiversity. The nursery is an inspiring example of how flower production can have a minimal ecological footprint while supporting nature.
Monday 20 April 2026
Mother’s Day is coming. This is the moment when flowers and plants make the difference in your sales. Good preparation ensures overview, speed and a strong assortment. In this article, you will discover the current offer and how each label supports you during this peak moment.
Tuesday 07 April 2026
Different mothers, different styles. In this Lookbook: trendy plants and accessories. Outdoor plants are especially popular. You can find them here!
Wednesday 01 April 2026
Preferred Supplier Phalaenopsis by Walter is known worldwide as an orchid grower of exceptional quality. In recent years, they have developed into an exclusive grower of luxury cut phalaenopsis, offering a wide assortment in various types and sizes.
Monday 09 March 2026
Summer outdoor designs call for strong materials. High temperatures and direct sunlight? Then you want to rely on flowers without compromising on color or creativity. Take a quick look at this table setting and order for your summer project!
Wednesday 25 February 2026
Italian flowers are real eye-catchers; they are strong and colorful because they are carefully cultivated. But the real advantage lies in the climate. In this article, you'll learn why Italian flowers stay beautiful longer and how they strengthen your assortment.
Tuesday 24 February 2026
In Masterpieces By Kim & Björn: An Italian Dream, Kim Bucholdt and Björn Kroner created a dreamy cloud creation full of Italian flowers.
Tuesday 27 January 2026
Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.
Monday 26 January 2026
Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.
Sunday 25 January 2026
The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.
Tuesday 20 January 2026
This design is appearing more and more often at weddings: the waterfall bouquet. This iconic 1980s classic has been given a modern update. Our Masterpieces ambassador couldn’t stay behind either. In this blog, you’ll see how this classic is brought back to life using white flowers from the FleuraMetz wedding list.
Monday 19 January 2026
Tropical flowers are breathtaking, but they require extra care during winter. Dry air, cold conditions, and temperature fluctuations can quickly affect their quality. In this guest blog, Claudia from Magic Flowers shares practical tips on hydration, temperature, and storage. Essential knowledge for delivering top-quality exotic flowers all year round.
Tuesday 06 January 2026
Why houseplants are the perfect solution after the holidays
Wednesday 10 December 2025
In 2026, it’s all about calm, simplicity, and clarity, and this is reflected in the new Pantone color ‘Cloud Dancer’. Read here how to easily apply this color, which combinations can be made, and how to specifically purchase it in our webshop.
Wednesday 03 December 2025
“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...
Wednesday 03 December 2025
In 2025, your craftsmanship took center stage. Your feedback made it clear which knowledge, products and tools truly add value in the workplace. This allowed us to align innovation more closely with what you really need.
Tuesday 25 November 2025
Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.
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