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Winter essentials

How do you create a modern, festive feeling that directly touches your customers? Shop here now! This winter, let yourself be inspired by the magic of a white Christmas. Luxurious white flowers such as protea and hellebore form the heart of elegant, filigree creations. Michael Liebrich shows this...

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Becoming a competition florist doesn’t happen overnight!

It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.

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On the road to the World Cup of Floral Art with Jenny!

Jenny Thomasson-Ingrum, known from Masterpieces by Jenny, is bringing her passion to the World Cup Floral Art 2025. As a florist, do you want to know everything about her craftsmanship, inspiration, and international creativity? Discover how she is preparing for this extraordinary competition, and how Hilverda De Boer proudly supports her as a partner.

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Jenny Thomasson-Ingrum – Bound by nature

Discover the impressive creations of Jenny Thomasson-Ingrum, better known as JennyT.Floristry. All her works reflect a deep connection with nature. Her latest floral arrangement is a true masterpiece that elegantly captures the magic of spring.

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Masterpieces by Sam: Gaudí meets Art Nouveau in floristry

In the third episode of "Masterpieces by Sam," we witness the beautiful products of Marginpar merging into a unique creation inspired by the style of Gaudí and the Art Nouveau movement. This masterpiece is made possible by the Dutch growers of Marginpar and offers a new interpretation of floral art. It is yet another episode to sit back and be inspired by the vision and talent of master florist Samantha Wilhelm.

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African Rose

The African rose is a romantic choice for summer weddings. With its rich color palette, bold appearance, and soft elegance, it becomes the radiant centerpiece of floral designs that are both timeless and refreshingly modern. A floral designer finds inspiration in her garden, the seasons, and the ...

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Tasty caramel collection

Can chrysanthemums not be left out of your flower shop and are they real winners for you? Then this combination is for you. This autumn, we combine crispy shades of green with ornamental fruit, totally on trend. Check out the combination of chrysanthemums and your favourite ornamental fruit in t...

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