From Christmas to green
Tuesday 06 January 2026
Why houseplants are the perfect solution after the holidays
GROWTH! - Dare to dream
Tuesday 23 December 2025
During the World Cup Floral Art in The Hague, floral designer Hanneke Frankema moved the audience with one powerful message: Dare to dream. She shared her passion for floral design and how her dreams became reality. Discover her final show GROWTH! online now.
That same message also applies to Bart Hassam, a floral designer from Australia. His passion for flowers and floral design started at a young age. His Saturday grandma was a member of the local garden club and the floral art association.
Bart: “Every Saturday I was with her. She taught me plant names and we gardened together.”
Since then, his passion for the floral world has never faded. He earned his certificate in commercial floristry, worked for ten years for competition florist Yoko Takahashi, and was named Australian Interflora Florist of the Year five times. Today, he owns three flower studios in Australia with 18 employees and spends the other half of his life travelling the world to teach internationally. With his story, Bart shows that growth begins with passion.
Annual theme - HDB
This fits the Hilverda De Boer annual theme: Where nature blossoms, dreams grow. At Hilverda De Boer, passion and flowers come together. Buyers continuously discover new treasures, enabling you to shape your floral dreams with a broad and surprising assortment.