Hanneke’s autumn choice

Wednesday 10 September 2025

Everything starts with an idea. Hanneke Frankema: ‘’Inspiration can be found everywhere: during a walk in the forest, in a beautiful interior, or simply in the shape of a branch. For florists, the art lies in keeping your eyes open and transforming impressions into floral designs that surprise and move.’’

A powerful foundation is working with a frame. Think of Jugendstil-inspired fan shapes: elegant, symmetrical, yet versatile. Such a base can be used season after season—warm shades in autumn, French tulips in spring, or lush summer field flowers.

Practical tips from Hanneke:

Give flowers space. Expressive varieties like Gloriosa or Clematis need room to show their true form.
Focus on details. A pin at the stem or a wire wrapping adds a refined finishing touch.
Use tubes. Perfect for incorporating short flowers or plant leftovers. They add depth while preventing waste.
Dare to integrate plants. An orchid or Guzmania in a bouquet creates a surprising highlight.

With an eye for detail and smart techniques, every design becomes more than a creation—it becomes a story.

If you can’t find a certain product, please reach out to your Hilverda De Boer contact person. Hanneke often works with products that are not part of our standard assortment.

''Do you already know Hanneke’s drill technique?

If not, here is the link to the video.''

Use tubes: place short flowers, add depth and sustainability.

Dare to integrate plants for a surprising accent.

Missed the Lookbook?

No worries! We’ve saved the previous Lookbooks for you below. The webshop offer may disappear, but the inspiration remains. Spotted something you want? Check the webshop or ask your sales representative!

A magical wedding

Masterpieces of Floral Enchantment

As a florist, you are the silent force behind the fairy tale. You conjure magic with colors, scents, and shapes, turning every ceremony into an enchanting experience. But how do you create that ethereal atmosphere couples will remember forever?

Play with light and dark to create depth. Combine rich, dark tones such as burgundy, aubergine, or midnight blue with powdery pastels or soft ivory accents. Think of black callas next to blush roses, or deep green foliage paired with elegant lisianthus. These contrasts create both tension and elegance.

A hint of jasmine, the soft scent of freesia, or a whisper of lavender. Scents evoke memories, choose them wisely: subtle, never overpowering. This keeps the floral experience intimate and refined.

Consider the moment you deliver your creations. Wrap them with care. Add a personal note. Use ribbons, tissue paper, or a scented sachet. These thoughtful touches add to the magic. It's the small, intentional gestures that let your craftsmanship shine.

Discover the products for a magical wedding!