The Footprint of a Rose: The Consumer’s Turn
Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.
En Hilverda De Boer nos esforzamos por conseguir un futuro sostenible para nuestros clientes y el medio ambiente. Como empresa, trabajamos constantemente para que todas nuestras operaciones sean más sostenibles. Junto con nuestro propio equipo de responsables de RSC, calculamos anualmente nuestra propia huella y utilizamos los resultados para aplicar planes de reducción. También motivamos e informamos al sector en su conjunto mostrando lo que está ocurriendo en el campo de la sostenibilidad. Puede leerlo en nuestra plataforma de sostenibilidad www.Circles.fm.
Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.
miércoles 01 octubre 2025
Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.
jueves 25 septiembre 2025
The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.
jueves 21 agosto 2025
At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.
martes 19 agosto 2025
At the Marginpar farms in Kenya and Ethiopia, they have built innovative systems to sustainably manage water: constructed wetlands. These engineered systems allow us to treat waste water from our facilities and reuse it to irrigate our flower fields. Not only does this process help us conserve water, but it also protects local ecosystems and reduces our environmental impact. In this article they explain how it works.
viernes 15 agosto 2025
We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...