The Footprint of a Rose: The Consumer’s Turn
Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.
Hos Hilverda De Boer streber vi etter en bærekraftig fremtid for kundene våre og miljøet. Som selskap jobber vi kontinuerlig med å gjøre den totale virksomheten vår mer bærekraftig. Sammen med vårt eget team av CSR-ansvarlige beregner vi hvert år vårt eget fotavtrykk, og bruker resultatene til å iverksette planer for å redusere det. Vi motiverer og informerer også bransjen som helhet ved å vise hva som skjer på bærekraftområdet. Dette kan du lese på vår bærekraftplattform www.Circles.fm.
Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.
onsdag 01 oktober 2025
Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.
torsdag 25 september 2025
The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.
torsdag 21 august 2025
At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.
tirsdag 19 august 2025
At the Marginpar farms in Kenya and Ethiopia, they have built innovative systems to sustainably manage water: constructed wetlands. These engineered systems allow us to treat waste water from our facilities and reuse it to irrigate our flower fields. Not only does this process help us conserve water, but it also protects local ecosystems and reduces our environmental impact. In this article they explain how it works.
fredag 15 august 2025
We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...