Thursday 14 August 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.
Tuesday 29 July 2025
Jenny Thomasson-Ingrum, known from Masterpieces by Jenny, is bringing her passion to the World Cup Floral Art 2025. As a florist, do you want to know everything about her craftsmanship, inspiration, and international creativity? Discover how she is preparing for this extraordinary competition, and how Hilverda De Boer proudly supports her as a partner.
Tuesday 13 May 2025
Join us from 3 to 6 November 2025 for Bloomshare—FM Group’s annual event showcasing the people, passion, and innovation behind our work. We look forward to welcoming you for a unique behind-the-scenes experience. More details coming soon—stay tuned!
Thursday 03 April 2025
In Africa, roses thrive under the best conditions thanks to the ideal climate. This video takes you to the heart of rose production, where nature, innovation, and local communities come together. From sustainable cultivation methods and new rose varieties to the positive impact on local communities and the journey of roses to florists worldwide. Be inspired by the story of a rose that connects the world!
Thursday 27 March 2025
Spring has arrived, the season where flowers take center stage. And where better to experience this than at Keukenhof, the Netherlands? This year, Hilverda De Boer is sponsoring flowers displayed in a prominent location within the pavilion. Visitors from all over the world are welcomed into a world full of inspiration, beauty, and seasonal magic.
Monday 20 January 2025
Are you a classic rose, a romantic hydrangea, a chic orchid, or more of a eucalyptus lover? As a flower enthusiast, you know that flowers and plants are more than just a colorful face – they have personality! And let’s be honest: Valentine’s Day is the ultimate time to showcase that personality.
Thursday 28 November 2024
The holidays are coming, and we are ushering in Christmas with something special: an advent giveaway! Advent is the period leading up to Christmas, when we count down and enjoy the build-up to Christmas together. This is often done with an Advent wreath where a candle is lit every Sunday. This year, we have surprising Christmas gifts!
Wednesday 05 June 2024
In the third episode of "Masterpieces by Sam," we witness the beautiful products of Marginpar merging into a unique creation inspired by the style of Gaudí and the Art Nouveau movement. This masterpiece is made possible by the Dutch growers of Marginpar and offers a new interpretation of floral art. It is yet another episode to sit back and be inspired by the vision and talent of master florist Samantha Wilhelm.
Monday 03 October 2022
The merger between Hilverda De Boer and FM Group, which was announced in June, was formally completed on 30 September. The merged company, which aims to offer a strong platform for continuous growth in the global floriculture sector, will continue under the name FM Group.
Wednesday 22 June 2022
The global floriculture sector is undergoing consolidation on both the production and trade side. Hilverda De Boer and FM Group operate worldwide and with this strategic merger we want to continue to be an attractive trading partner for preferred suppliers and other suppliers. National and intern...
Masterpieces is celebrating its first anniversary and what better time to show our gratitude than with an exclusive limited edition Masterpieces cap! This cap is specially designed for our ambassadors and florists who join us in celebrating the profession of floristry. It is a symbol of collabora...
