Stay up-to-date

Tasty caramel collection

Tasty Green: Crisp inspiration

Can chrysanthemums not be left out of your flower shop and are they real winners for you? Then this combination is for you. This autumn, we combine crispy shades of green with ornamental fruit, totally on trend.

Check out the combination of chrysanthemums and your favourite ornamental fruit in the shop.

‘Green is the world's first colour, the colour that makes it beautiful’ - Pedro Calderon

Cozy Caramel: A sweet autumn

From harvest time and autumn sunshine to thanksgiving dinners at long tables. Get ready for a season of cosiness and cosy togetherness indoors. We continue the Retro Country trend, with shades to match. Chrysanthemums play the leading role here too, after all, you always have these in stock! If not, check out our stock in the shop here.

Want to see more of the Retro Country trend? Grab a moment for yourself and watch this episode of Masterpieces at Sam's.

'The soft golden colour of a setting sun, the warmth of an embrace. It's toffee' - Jenny Colgan

Other news

Also read

lookbook-hilverda

Everything for All Saints

Wednesday 01 October 2025

Everything starts with an idea. Hanneke Frankema: ‘’Inspiration can be found everywhere: during a walk in the forest, in a beautiful interior, or simply in the shape of a branch. For florists, the art lies in keeping your eyes open and transforming impressions into floral designs that surprise an...

lookbook-hilverda

The autumn wedding

Tuesday 09 September 2025

In this Lookbook, discover how deep burgundy shades bring passion, elegance, and timeless love – the trend color of the season. Add an extra touch by incorporating fruits like grapes, figs, and pomegranates: playful, surprising, and symbolic of abundance. Create contrast with soft buttermilk yell...

lookbook-hilverda

Floral hotel decoration

Monday 01 September 2025

In a hotel, every space calls for a different floral touch. At the reception, striking, long-lasting flowers create a warm welcome. Guest rooms require subtle bouquets that stay fresh without intensive care. In the restaurant, fragrance and style take centre stage: flowers that enhance the experi...

We use cookies (and similar technologies) to analyse your visits and personalise your purchasing experience. These cookies keep track of your preferences within and beyond our website. For example, if you previously viewed roses, we may highlight similar products or promotions the next time you open the app. By clicking ‘accept all’, you agree to an optimal settings of these cookies. Adjusting your preferences can disadvantage your experience. Read our cookie policy for more information.